public relations
writing samples
Ecology Action Centre: Waves of Change Campaign
As a Maritimer, the ocean has always held a special place in my heart. The following document was built as an assignment for the course Strategic Public Relations Writing, where the professor challenged us to design a campaign in the form of a social media portfolio. We were to choose any topic we felt passionate about, so naturally I developed an ocean clean-up campaign for the Atlantic Canadian coastline. I hope you enjoy reading this as much as I did creating it.
United World Schools Fundraising Letter
As part of the curriculum for Mount Saint Vincent University's course "Persuasive Public Relations Writing", I was tasked with crafting a fundraising letter on behalf of a not-for-profit organization that would persuade the public to support their cause. After being inspired by United World Schools' mission of giving every child access to free education, I selected this charity to create the following piece of writing.
Lady Bird Analysis | Communication Through the Medium of Film
Film is my favourite vehicle of storytelling. It's an effective form of communication for the power it can have over an audience of any size. It is unique compared to other media because it relays a message through not only words, but also through visual, auditory and emotional cues that are just as important. Filmmakers know that each person will interpret a motion picture differently, yet they still have the ability to connect with viewers as a whole through cinematic elements. I was thrilled to be able to explore those elements presented in the film Lady Bird to develop the following analysis.
Banning Plastic Bags in Halifax | Op-Ed
As one of Canada’s growing environmental concerns, the everyday use of plastic shopping bags has become an issue for our country. I chose the topic of single-use plastics to write the following Op-Ed from the perspective of the Atlantic Canada World Wildlife Fund appealing to the Halifax city council to ban oxo-degradable plastic bags within the HRM.
